MapQuest Observer

What is MapQuest Observer?

MapQuest Observer includes a lightweight SDK that can be attached to an existing application, along with other MapQuest APIs, to convert lat/longs to addresses, place your assets on a map, and make your location data actionable for your organization.

What it does

Improves Targeted Ad Performance

Target advertisements based on users’ geospatial behaviors and habits.

Augments Market Research Efforts

Get to know your users better than ever before by identifying retail store visits.

Helps you Manage your Drivers

From truck to driver, understand every aspect of your business.

Enables Visualization of your ROI

See whether your ad spend correlates to expected traffic.

Key Features:

Trace Firehose

Filter and direct your information by speed or bounding box, in either GeoJSON, XML or CSV format.

Real-Time Insights

Run business calculations by number of active users, users by region, velocity and much more.

Background Tracking

Users can opt to allow your app to know their location.

Off-App Tracking (iOS)

Apple’s Dwell algorithm grants insight into users’ behavior even when the app is closed.

Security

Security is key -- your user data is yours and yours alone.

How it Looks

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Access everything you need to know about each of our APIs and SDKs. From response codes to release notes, it’s all here.

Documentation

Connect and collaborate with a community of developers who are all on the same topic.

Forum

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