Hospitals and health systems lost over $300 billion in 2020, leaving fewer funds to service your organizational and patient needs. Simultaneously, with the increased use of mobile technology and the COVID pandemic, "near me" searches for healthcare skyrocketed as users rely more and more on search engines to find medical services.
Today, your healthcare services must show up in search results and provide location data on your website to effectively service the local patient population. Without this, potential patients may select more digitally savvy providers that can meet their expectations.
In this post, we'll provide an all-encompassing rundown of geomarketing, including explaining why and how to use it to attract and retain patients, examples, and tips for immediate implementation, including how and when to use a platform like MapQuest for Business to meet your patients’ needs.